Wonderlic Select, previously known as WonScore, is a rebranded and redesigned product focusing on candidate selection. This project aimed to revamp the UX and UI, addressing earlier design limitations and making the product more intuitive, user-friendly, and efficient.
The Wonderlic Select project began with an in-depth audit of the existing WonScore product. My focus was on identifying redundancies that led to confusion in the layout and navigation.
My contributions were leading the product-thinking and design work on every aspect of the project—from creating new components and features, to remapping how our customers navigate through our feature set. We wanted to guide the user through the best possible journey with our product, enhancing their ability to utilize it fully. It became clear to us through numerous user interviews, that many of customers weren’t even aware certain features existed. These features were either hidden in menus, or locked behind status functions our customers weren’t using. Addressing these issues was a primary focus in approaching the redesign.
After streamlining these aspects, we embarked on a secondary audit to determine new features and functionalities, guided by a backlog of customer feedback. This process highlighted the need to balance the integration of new features with our roadmap deadlines, and being cognizant of the technical challenges involved.
Another significant improvement was the introduction of candidate email settings, which enabled admins to customize email templates—a feature highly anticipated by our customers. Previously customers had no idea of knowing what actions they took triggered an email to their candidates. Nor did they know what those emails said. Now we’ve introduced full visibility into the candidate-facing email content, as well as the ability to edit content on certain emails.
As the redesign progressed, we planned a phased beta release, allowing users to opt-in and provide feedback on the new design, ensuring that Wonderlic Select would meet and exceed user needs.
Wonderlic Develop marks a significant expansion of Wonderlic's product suite, focusing on employee development using the company's expertise in cognitive, personality, and motivation assessments. This project was aimed at enabling companies to utilize assessment results for fostering employee growth, moving beyond Wonderlic's traditional focus on candidate selection.
The outcomes of the Wonderlic Develop and Wonderlic Select projects mark a transformative period for Wonderlic's product suite and overall brand presence.
The successful launch of Wonderlic Develop signifies a strategic expansion into employee development, leveraging the company's expertise to meet evolving market demands. It has shown promising initial sales and is poised to become a substantial contributor to Wonderlic's revenue—with leadership’s expectation it could provide up to 50% in a few years.
Meanwhile, the redesign of Wonderlic Select is set to greatly improve our customer's feature utilization and navigation, promising a more intuitive and efficient experience that is likely to boost satisfaction and retention.
Through these projects, we've not only enhanced user experiences but also paved the way for a more intuitive, scientifically-grounded approach to both employee development and candidate selection.
Beyond these specific projects, my role extended to a comprehensive overhaul of Wonderlic's style guide and design systems; including the adoption of WCAG 2.0 accessibility guidelines; and the redesign of customer-facing email templates and authentication screens, which contributed to a cohesive and elevated user experience across Wonderlic's entire product suite.
In collaboration with our marketing team, I conducted an in-depth audit of the company's website and provided them with detailed insights to improve the site layout and mappings. This laid the groundwork for a website redesign that also aligns with our new design standards.
These concerted efforts demonstrate a commitment to not only enhancing individual products but also elevating Wonderlic's overall brand and user engagement strategy in the digital space—and reinforcing Wonderlic's position as a forward-thinking leader in the industry.
